Rustle Brands ; How to Steal Bargains by Choosing Stores'own Labels

The PeopleJanuary 23, 2011

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Summary


SHOPS' own-label goods are cheaper than the famous brands such as Kellogg's and Cadbury but are they as good? If they are just as tasty or better, that makes them a guaranteed bargain.

And shoppers have caught on, with sales of own brands rising 34 per cent from 2005 to recession-hit 2009, latest figures show. To help you save cash we asked professional taster Martin Isark to identify the 10 top own-label goods.

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Extract


Rustle Brands ; How to Steal Bargains by Choosing Stores'own Labels

Martin said: "Having tasted thousands of products from M&S, Morrisons, Sainsbury's, Tesco Aldi, Asda, Co-op, Lidl and Waitrose, I found most of the supermarkets' own brands compete with leading brands and b...

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